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    FEEL THE LOVE WITH

    TRY THE TIKTOK-FAMOUS SET THAT BRIGHTENS DULL SKIN, REDUCES DARK SPOTS & SMELLS AMAZING.

FEEL THE LOVE WITH

TRY THE TIKTOK-FAMOUS SET THAT BRIGHTENS DULL SKIN, REDUCES DARK SPOTS & SMELLS AMAZING

SHOP NOW
  • Impurity Cleanser

  • Luxury Shave Butter

  • Glazed Donut After Shave Oil

  • Pigment Body Potion

  • Soft Serve After Shave Oil

    Meet Your New Skin Obsession

    Apply our bestselling body oils to visibly brighten and fade dark spots with long-lasting, weightless hydration.

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      FINALLY KP FREE

      FEEL CONFIDENT IN YOUR SKIN AGAIN WITH PROVEN,AHA-POWERED SMOOTHING

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    FINALLY KP FREE

    FEEL CONFIDENT IN YOUR SKIN AGAIN WITH PROVEN,AHA-POWERED SMOOTHING.

    What it Targets:

    Blackheads + Breakouts
    Removes the buildup of dead cells, sebum, and impurities for visibly clearer skin

    Signs of Aging
    Restores elasticity and enhances cellular growth for firmer, smoother skin

    Hyperpigmentation
    Resurfaces and regenerates for glowing, even skin

    ADD TO BAG $27.99

    What it Targets:

    Softens Skin + Hair

    Preps skin for an easy razor glide.

    Combats Ingrowns

    Anti-microbial + anti-inflammatory properties prevent the formation of ingrowns, bumps, and burns.

    ADD TO BAG$43.9

    What it Targets:

    Dry, Itchy Skin

    Hydrates and nourishes skin’s barrier for instant softness and a dewy glow

    Ingrown Hairs

    Antimicrobial activity protects against painful bumps so you can feel silky for days

    Redness and Razor Burn

    Cooling and calming, skin feels replenished and renewed from the very first use

    ADD TO BAG$43.9

    What it Targets:

    Hydrates
    Keeps skin smooth, soft, and radiant all day long.

    Lightens Dark Spots + Discoloration
    Resurfaces and brightens for clear, even skin.

    Acne and Blemishes
    Helps improve the look of acne scars and blemishes.

    ADD TO BAG$28.9

    What it Targets:

    Dry, Itchy Skin
    Deeply hydrates and soothes for nourished, silky-to-the-touch skin

    Ingrown Hairs
    Sheds dead cells and regulates sebum to prevent painful bumps

    Nicks and Razor Burn
    Calms inflammation and promotes healing for the sleekest finish

    ADD TO BAG$28.9

    About Us

    OUR MISSION

    Truly is the unique combination of health, sustainability & performance. We discover the top beauty trends, secrets, remedies and unfound ingredients from around the world to create the most complete hair, body & skincare products.

    We believe you should never need to settle - So we spent years creating vegan & clean formulations that perform as well as conventional beauty products yet never compromise on the luxurious experience. Our team of experts has worked and continues to work with physicians, microbiologists & world renowned chemists to perfect Truly’s chemistry. We believed that by formulating with a clean and vegan base and combining with the most powerful, high performing skincare ingredients, Truly products would yield equal or better results than high end or natural products. The results are one of the most unique, “check all-boxes” line of personal care products available.

    NOT YOUR AVERAGE CLEAN BEAUTY

    We are pioneers who believe in transformation without compromise.

    We are changing the way you shop beauty by providing a combination of natural, vegan ingredients with high end.

    With Truly you no longer need to choose between health and performance, you can have both.

    Healthful ingredients & a luxury experience.

    Customer reviews

    FAQs

    What are these Truly Beauty products and what do they do?

    These products include a deep-cleansing face cleanser, two after-shave oils, a targeted body serum, and a shave butter. Together they help cleanse, hydrate, soothe skin after shaving, even out body skin tone, and prep/finish a silky shave.

    How do I use the 24K Gold Black Soap Cleanser?

    Use the 24K Gold Black Soap Luxury Impurity Cleanser on damp skin — spread it over your face, massage, and rinse with warm water (or wipe away with a wet cloth). It’s designed to purify skin, remove dead skin cells and excess oil, and help smooth texture.

    What’s the difference between the Soft Serve and Glazed Donut After Shave Oils?

    Both are after-shave oils, but:

    • Soft Serve After Shave Oil is formulated with peptides, hyaluronic acid, and strawberry to hydrate, soothe razor burn, and help prevent ingrown hairs after shaving.
    • Glazed Donut After Shave Oil blends ingredients like coconut, passionfruit and vitamin E to hydrate, soothe, and reduce razor bumps with a creamsicle-sweet scent and silky finish.

    What is Jelly Booster Pigment Body Potion good for?

    Jelly Booster Pigment Body Potion targets dark spots, hyperpigmentation, and discoloration on the body. It uses pomegranate extract and vitamin B-complex (like B12) to nourish, resurface, and help even out tone.

    How should I use Coco Cloud Luxury Shave Butter?

    Apply Coco Cloud Luxury Shave Butter before shaving as a rich shaving cream — it softens hair, helps prevent ingrown hairs, and hydrates skin for a closer, smoother shave. It’s coconut milk–infused with argan oil and vitamin E for a soothing shave experience.

    Can these products help with ingrown hairs and irritation?

    Yes! The after-shave oils (Soft Serve or Glazed Donut) and the Coco Cloud Shave Butter are all formulated to soothe irritation, hydrate skin, and help reduce ingrown hairs and razor burn when used after or during shaving.